Strategies

Trying to figure out where to get publish is not an easy task. There are lots of different angles a company can take. Do your homework. Determine unique selling propositions, positioning if you like, that lend themselves to several niches-existing or new ones. Find attributes that are very leveragable assets. Let's say you have a new product that you are launching. The upcoming launch gives you the news hook you need to mount a visibility campaign and build awareness in target markets. If you give your emphasis either on the company over personalities, a press conference or event is probably not a necessary ingredient. But if you are emphasizing personalities, then the person-to-person contact via a press conference is a must.

You can certainly plan an "anchor event," where appropriate, but an Internet release with the proper story "seeding" and follow-up will likely suffice. So develop the necessary materials and strategy, prepare the launch campaign; and, conduct the launch and follow-up using online resources as our focus.