Are you a product driven company? Are you a sole proprietor?
Did you know there is a way to promote your company and/or products without spending an arm and a leg?
The way is called a press release.
What is a press release?
A press release (also called a news release) is a document issued to the media, financial community, trade industry analysts, investors and consumers to announce a product, partnership, acquisition, event, personnel change, or other newsworthy item.
Editors, reporters, journalists and talk show hosts depend on releases to alert them to unique products, trends and changes in the business landscape.
posted by TJ @ 9:01 AM
2 Comments:
The press release is a concise document illuminating what makes your story news, printed on a letterhead featuring your logo and contact information. The most important facts should appear in the first paragraph; this text might be used directly by journalist to create event listings for a local paper. Include dates and location if an event is involved. Your release should take a tone suitable for your event and include first-person quotes for journalists to use in articles.
Trade publications, consumer magazines, newspapers, and journals, all work around an annual calendar of topics that reflect the interests of their respective audiences. You can prepare a 6-month Editorial Planner that identifies topics by month that relate to your business’ interests. The planner assures that you do not miss a single opportunity to get your message in front of your customers and prospects during that time. It also provides a format on which you can build future editorial planning.
This planner has been called a pitch grid and can be done in Excel for easy viewing.
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