Real Estate

Another thing. Call your universe of influence. Call them up and ask them if they know anyone who is moving or thinking of moving, you should get at least 2 good leads.

And you know that there are alot of houses for sale and you can hold an open house but do it with a twist.

Selling fashion

Thought I would post this just in case someone was looking for a rep for their fashion related product:

www.neacshow.com

http://neacshow.com/lines.asp?CT=ACCE&LN=&H=Y
(most listed are either reps or designers) you want the reps

And since this is an apparel club but in New England, other apparel clubs may help as well:

http://www.google.com/search?hl=en&q=%22Apparel+club%22

Real Estate

I have decided to post different strategies that I have used in the past that have worked for clients. Maybe the market they pertain to may work for others. This one is real estate. I have several friends and business associates in this field. The current real estate market in Oregon and Northern California (and around the country for that matter) presents an interesting climate and a test of our innards. For the agents and brokers, the buyers, the sellers and even the office staff at the Real Estate office. Of course the media doesn't help with a slant to reporting the negative, newsworthy hype of doom, buyers afraid to purchase, thinking that if they wait the bottom of the market will come and whala! they get a great buy. So they wait before jumping in. Sellers are holding on to every one's equity and hoping. And real estate professionals are surviving, thriving or trying to adjust or are just giving up.

We all have been in this state before. After the dotcom crash and even prior to that. What I tell my clients as it relates to real estate is to go back to their basics. What did you do in the early days when you first became a real estate agent/broker or developer. When you took your brokers test and passed did you press release it to the Business Brief section of your local newspaper? When you sold a particular property or got a big listing, did you announce it? You can announce it via a press release and post it on sites like prweb.com, press-world.com, free-press-release.com, express-press-release.com, california-press-release.com, media-press-release.com, prleap.com, clickpress.com, theopenpress.com, 24-7pressrelease.com. You can even post it on craigslist.org for your area.

Did you give a class to attract buyers? Send flyers to renters that were handed out by your local boy scouts to save money. If you did give a class be sure to post it in all the local calendar sections of newspapers, radio online sites, tv online sites and your local bulletin boards--online or at your local supermarket and lunch spot.

What type of class can you give? Seniors and reverse mortgages? Can't afford your mortgage-maybe turn your home into a rental property? First time buyer? In Oregon there is a program for first time buyers that assists them with a down payment to get their home. Check out all the free options available to buyers. Maybe your market share is with college grads, young married couples who can afford a condo or townhome or cooperative. Or maybe even a house or mobile home on a piece of land.

What helped you buy your first home and offer it to others. Videotape yourself and post you or your listings on YouTube. We are a digital age.

We all network and everytime you meet someone new, you give them your card. Be sure to have your website URL address on your business card. Your website is your brochure. If you do not have time or the know how to create a website. Check out your local high school, junior college or university. All have intern programs. It might be a way to get a student to help you out and not cost anything or a small amount.

Learn how to better present the history and current market story to your buyers and sellers. What worked before? Do it again. Update your buyer and seller listing presentations with supporting graphs, statistics, use your company marketing and advertising tools and incorporate into your presentations.

Educate yourself. Become an expoert in short sales, REO, foreclosures, etc. Make sure you are receiving current market data from local sources.

Write a business plan. This will help you structure and focus. Make specific goals, track your expenditures and return on investment. Know what's working and what is not and make the adjustments necessary.

Take care of yourself and be good to yourself. The reason you are having a slow time is to meditate on what is important to you. Get back in touch with you. You are the creator of your own destiny. No negative thoughts. You cannot afford the luxury of a negative thought. One book that I have been reading that is changing my life is Jack Canfield's Success Principles. You get to write affirmations and read them daily and amazing things happen.

Make a daily activity plan and work it. How many calls, how many face-to-face contacts, emails, mailers, network meetings to go to before you finish your day. And while you are in your car driving home, put on a motivational tape or CD. Or record your affirmations and recite them on the way home.

And if you need help-ask for it. Form a support group or chat with others via real estate forum sites--they may have suggestions.

Be sure to eat right and exercise. Don't take the elevator take the stairs or take the brisk walk but be sure you have your business cards with you. And spend time with your kids. Go to their games, meet their coaches and the other parents, they could be a client someday. Always look good too and smile. Life is good. Life tests just makes us more creative and stronger.